Diageo plc is a British multinational alcoholic beverages company, with its headquarters in London, England and offices in six out of seven continents. It was the world's largest distiller until being overtaken by China's Kweichow Moutai on 9 April 2017. Diageo is an invented name that was created by the branding consultancy Wolff Olins in 1997. The name is composed of the Latin word dies, meaning day, and the Greek root geo, meaning world; and is meant to reference the company's purpose of celebrating life, every day, everywhere.
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